The last thing you want when you’re marketing your business on Twitter is someone poaching your company or brand name. It happens enough to where some users may not be sure if they are talking to the ‘real’ company / person or an impersonator. Of course, there are also some great stories of people who assume that there’s no way they are talking to the ‘real’ person only to find out that they are!
Fortunately, Twitter recently introduced a ‘Verified Account’ feature to help resolve the problem.
http://twitter.com/help/verified
It won’t completely solve the problem, but it’s a step in the right direction and demonstrates that Twitter recognizes the importance. If users can’t trust that they are talking to the genuine person or company based on the user name, they’ll find another way to connect.Verify yours! We’re heading there now…
Good information and good article. I think I will get my Twitter Account validated ASAP