Twitter Marketing Guide – Real Businesses Using Twitter for Marketing, Sales and Support
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Like any curious or ambitious blogger, we like to see where we rank in the search engines. Since the content here is best categorized as Twitter marketing information, that’s what we usually check.
At first, everything seemed normal. Lot’s of articles on the topic as you’d expect. A guest post on Andy Beal’s (http://twitter.com/andybeal) Marketing Pilgrim [...]
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AdAge and others covered the story of how Land Rover is planning to use Twitter.
Two things make this one unique.
First, Land Rover is including #hashtags ( #LRNY ) in their online and offline twitter marketing promotions. I guess you could say that #skittles was first to really do this as a brand marketing [...]
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Kraft’s DiGiorno brand pizza has teamed up with PR firm Weber Shandwick to leverage Twitter to as part of its launch of a new pizza. The Twitter marketing plan is to identify influential Twitterers and deliver pizzas to their tweetups.
“We’ve always been out there with a lot of different media touch points, with a [...]
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Is your Realtor using Twitter to promote your house? This seller took matters into his own hands, but isn’t ‘find a buyer’ the main reason to hire a real estate agent? Agents, you’re forgiven if you don’t offer Twitter promotion as a standard part of your offering today, but that probably won’t be the case [...]
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Twitter isn’t just about pushing products, promoting brands, or driving web site traffic. Progressive companies in every industry are using Twitter to enhance their ability to conduct research, engage with prospective customers, support existing clients, engage with users to help define next generation products and more. Ad Age published this short article about using Twitter [...]
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This pizzeria has more than 1,000 followers on Twitter and sends them instant messages about different meal deals and other incentives to come in.
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Anyone that doesn’t at least understand that Twitter has become a disruptive marketing tool should immediately stop reading this, start with some earlier posts and the articles they recommend.
Disruptive technologies, by definition, change the way people do things. In most cases, our the way we use these technologies evolves as we learn more about [...]
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A lot of virtual ink is used in this Wall Street Journal article to describe Twitter to the few remaining people who don’t get it and to rehash info on Twitter’s recent funding, valuation and usage growth.
However, this bit hasn’t had much play in the media.
German start-up Magpie & Friends has started paying [...]
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The WSJ posted an article about Guy Kawasaki’s keynote presentation at Search Engine Strategies in NY. During his presentation, he called Twitter “the most powerful marketing tool that I’ve seen since probably television.” He also talks about the value of retweets and using Retweetist to monitor them (claims that he uses it as his ’scorecard’ [...]
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This article on MediaPost written by Mark Ghuneim of Wiredset talks about the new ‘Suggested Users’, ‘Trends’ and ‘Search Now’ options and the potential impact on branding.
Zappos, Mashable (@Mashable), and Jet Blue (@JetBlue), among others, have proven that users and brands can pick up 200,000 followers, solely by being designated a “Featured User.” These [...]
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