Chief Marketer just posted an article by Charles Hull of Archrival claiming “Social Media’s Only Rule: Don’t be Boring.”
Maybe it was linkbait. Sure hope so because anyone that truly believe that could get seriously burned.
While it does make sense to use social networking as a way to add a personal element and depth to business relationships, we’ve seen that saying exactly what’s on your mind can have serious consequences.
Take Mr. Hull’s article with a big grain of salt and add common sense. Try not to be boring, but definitely don’t say anything that you might regret. Always assume that the world is watching.