Twitter Marketing Guide – Real Businesses Using Twitter for Marketing, Sales and Support
From the category archives:
The last thing you want when you’re marketing your business on Twitter is someone poaching your company or brand name. It happens enough to where some users may not be sure if they are talking to the ‘real’ company / person or an impersonator. Of course, there are also some great stories of people who [...]
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If you haven’t heard about the race between Ashton Kutcher (@aplusk) and CNN (@cnnbrk) to 1,000,000 followers on Twitter you must have been camping in the woods for the past week. Ashton was on Oprah (@oprah) and got her to send her first tweet – how can you ignore that?!
While millions of people still don’t [...]
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Press:Here, a weekly technology show airing on the Silicon Valley’s NBC affiliate, discussed the future of Twitter with their co-founder. Sarah Lacy, Jon Fortt. and Scott McGrew question Dorsey about the future of Twitter, what it will (and won’t do) to make money, and what makes Twitter unique.
Nothing specific to marketing, but Dorcey’s differentiation [...]
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Maybe he was writing it to intentionally get a rise out of people – to artificially inflate the comments or get the blogosphere and Twittersphere in an uproar. I sure hope so, because this article on Duct Tape Marketing couldn’t be more misleading.
The author does give in a little if you read into the [...]
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Twitter isn’t just about pushing products, promoting brands, or driving web site traffic. Progressive companies in every industry are using Twitter to enhance their ability to conduct research, engage with prospective customers, support existing clients, engage with users to help define next generation products and more. Ad Age published this short article about using Twitter [...]
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The WSJ posted an article about Guy Kawasaki’s keynote presentation at Search Engine Strategies in NY. During his presentation, he called Twitter “the most powerful marketing tool that I’ve seen since probably television.” He also talks about the value of retweets and using Retweetist to monitor them (claims that he uses it as his ’scorecard’ [...]
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This article on MediaPost written by Mark Ghuneim of Wiredset talks about the new ‘Suggested Users’, ‘Trends’ and ‘Search Now’ options and the potential impact on branding.
Zappos, Mashable (@Mashable), and Jet Blue (@JetBlue), among others, have proven that users and brands can pick up 200,000 followers, solely by being designated a “Featured User.” These [...]
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Not sure that it’s worth the time to make Twitter part of your marketing mix? Think again.
“But we only have 1,000 followers, even if 5% click on a link, that’s only 50 visitors.”
Hold on… That’s only part of the picture – a small part – if you play your Tweets right. The real [...]
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