Category Archives: Why Twitter?
Twitter introduces ‘Verified Account’ feature (beta)
The last thing you want when you’re marketing your business on Twitter is someone poaching your company or brand name. It happens enough to where some users may not be sure if they are talking to the ‘real’ company / … Continue reading
Posted in Twitter 'Rules', Why Twitter?
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The bar has been set. Absolute perfect Twitter marketing.
If you haven’t heard about the race between Ashton Kutcher (@aplusk) and CNN (@cnnbrk) to 1,000,000 followers on Twitter you must have been camping in the woods for the past week. Ashton was on Oprah (@oprah) and got her to … Continue reading
Posted in PR, Promotion on Twitter, Who's Using Twitter?, Why Twitter?
Tagged @aplusk, @cnnbrk, ashton, ashton kutcher, charity, cnn, malaria, non-profit, race
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Twitter co-founder discusses their secrets to success, challenges and future
Press:Here, a weekly technology show airing on the Silicon Valley’s NBC affiliate, discussed the future of Twitter with their co-founder. Sarah Lacy, Jon Fortt. and Scott McGrew question Dorsey about the future of Twitter, what it will (and won’t do) … Continue reading
Posted in Promotion on Twitter, Twitter 'Rules', Why Twitter?, research
Tagged interview, twitter co-founder, video
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fool says Twitter is not for every small business
Maybe he was writing it to intentionally get a rise out of people – to artificially inflate the comments or get the blogosphere and Twittersphere in an uproar. I sure hope so, because this article on Duct Tape Marketing couldn’t … Continue reading
Posted in Promotion on Twitter, Why Twitter?
Tagged promotion, small business, strategy, twitter marketing
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using Twitter for market research
Twitter isn’t just about pushing products, promoting brands, or driving web site traffic. Progressive companies in every industry are using Twitter to enhance their ability to conduct research, engage with prospective customers, support existing clients, engage with users to help … Continue reading
Twitter the most powerful marketing tool since tv?
The WSJ posted an article about Guy Kawasaki’s keynote presentation at Search Engine Strategies in NY. During his presentation, he called Twitter “the most powerful marketing tool that I’ve seen since probably television.” He also talks about the value of … Continue reading
3 Twitter interface updates and how they can impact your brand
This article on MediaPost written by Mark Ghuneim of Wiredset talks about the new ‘Suggested Users’, ‘Trends’ and ‘Search Now’ options and the potential impact on branding. Zappos, Mashable (@Mashable), and Jet Blue (@JetBlue), among others, have proven that users … Continue reading
Posted in Promotion on Twitter, Who's Using Twitter?, Why Twitter?
Tagged brand, twitter
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crash your website with traffic from Twitter
Not sure that it’s worth the time to make Twitter part of your marketing mix? Think again. “But we only have 1,000 followers, even if 5% click on a link, that’s only 50 visitors.” Hold on… That’s only part of … Continue reading