From the category archives:

Twitter 'Rules'

Twitter introduces ‘Verified Account’ feature (beta)

The last thing you want when you’re marketing your business on Twitter is someone poaching your company or brand name. It happens enough to where some users may not be sure if they are talking to the ‘real’ company / person or an impersonator. Of course, there are also some great stories of people who [...]

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Twitter co-founder discusses their secrets to success, challenges and future

Press:Here, a weekly technology show airing on the Silicon Valley’s NBC affiliate, discussed the future of Twitter with their co-founder. Sarah Lacy, Jon Fortt. and Scott McGrew question Dorsey about the future of Twitter, what it will (and won’t do) to make money, and what makes Twitter unique.
Nothing specific to marketing, but Dorcey’s differentiation [...]

Tagged as: interview, twitter co-founder, video

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should you hire a ghost to Twitter for you?

Anyone that doesn’t at least understand that Twitter has become a disruptive marketing tool should immediately stop reading this, start with some earlier posts and the articles they recommend.
Disruptive technologies, by definition, change the way people do things. In most cases, our the way we use these technologies evolves as we learn more about [...]

Tagged as: ghost writer, marketing, PR, twitter

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only one rule for social media? get real.

Chief Marketer just posted an article by Charles Hull of Archrival claiming “Social Media’s Only Rule: Don’t be Boring.”
Maybe it was linkbait. Sure hope so because anyone that truly believe that could get seriously burned.
While it does make sense to use social networking as a way to add a personal element and depth to [...]

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