From the category archives:

Twitter No-No's

should you hire a ghost to Twitter for you?

Anyone that doesn’t at least understand that Twitter has become a disruptive marketing tool should immediately stop reading this, start with some earlier posts and the articles they recommend.
Disruptive technologies, by definition, change the way people do things. In most cases, our the way we use these technologies evolves as we learn more about [...]

Tagged as: ghost writer, marketing, PR, twitter

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only one rule for social media? get real.

Chief Marketer just posted an article by Charles Hull of Archrival claiming “Social Media’s Only Rule: Don’t be Boring.”
Maybe it was linkbait. Sure hope so because anyone that truly believe that could get seriously burned.
While it does make sense to use social networking as a way to add a personal element and depth to [...]

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