From the category archives:

PR

Land Rover includes Twitter marketing in its New York Auto Show promotion

AdAge and others covered the story of how Land Rover is planning to use Twitter.
Two things make this one unique.
First, Land Rover is including #hashtags ( #LRNY ) in their online and offline twitter marketing promotions. I guess you could say that #skittles was first to really do this as a brand marketing [...]

Tagged as: #LRNY, brand marketing, branding, land rover, marketing, marketing on twitter, PR, promotion, skittles, twittads, twitter, twitter marketing

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Launching new frozen pizza on Twitter – just a gimmick?

Kraft’s DiGiorno brand pizza has teamed up with PR firm Weber Shandwick to leverage Twitter to as part of its launch of a new pizza. The Twitter marketing plan is to identify influential Twitterers and deliver pizzas to their tweetups.

“We’ve always been out there with a lot of different media touch points, with a [...]

Tagged as: kraft, pizza, product launch, twitter

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The bar has been set. Absolute perfect Twitter marketing.

If you haven’t heard about the race between Ashton Kutcher (@aplusk) and CNN (@cnnbrk) to 1,000,000 followers on Twitter you must have been camping in the woods for the past week. Ashton was on Oprah (@oprah) and got her to send her first tweet – how can you ignore that?!
While millions of people still don’t [...]

Tagged as: @aplusk, @cnnbrk, ashton, ashton kutcher, charity, cnn, malaria, non-profit, race

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don’t assume that your tweets are personal

Here’s a recent example of the blurring line (if there is any real line) between using Twitter for personal and professional purposes. I’m sure there are many more. What have stories you heard?
In this case, a PR professional was on his was to make a client presentation. Apparently he wasn’t very impressed with the location, [...]

Tagged as: PR, public relations, twitter

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