This article on MediaPost written by Mark Ghuneim of Wiredset talks about the new ‘Suggested Users’, ‘Trends’ and ‘Search Now’ options and the potential impact on branding.
Zappos, Mashable (@Mashable), and Jet Blue (@JetBlue), among others, have proven that users and brands can pick up 200,000 followers, solely by being designated a “Featured User.” These brands and users are then involved in a live conversation and engagement around their brand. This demonstrates Twitter’s ability to be a driver and conduit to the consumer. It is even more impressive when you consider how far off the main page these opt-ins live.