Twitter Marketing Guide – Real Businesses Using Twitter for Marketing, Sales and Support
From the monthly archives:
AdAge and others covered the story of how Land Rover is planning to use Twitter.
Two things make this one unique.
First, Land Rover is including #hashtags ( #LRNY ) in their online and offline twitter marketing promotions. I guess you could say that #skittles was first to really do this as a brand marketing [...]
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Kraft’s DiGiorno brand pizza has teamed up with PR firm Weber Shandwick to leverage Twitter to as part of its launch of a new pizza. The Twitter marketing plan is to identify influential Twitterers and deliver pizzas to their tweetups.
“We’ve always been out there with a lot of different media touch points, with a [...]
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If you haven’t heard about the race between Ashton Kutcher (@aplusk) and CNN (@cnnbrk) to 1,000,000 followers on Twitter you must have been camping in the woods for the past week. Ashton was on Oprah (@oprah) and got her to send her first tweet – how can you ignore that?!
While millions of people still don’t [...]
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The blog, Online Marketing for Restaurants has started to build out a list of restaurants using Twitter. Some use it to promote deals. Others for customers service. Bottom line is that if you’re in the restaurant business you should be following each and every one of these guys. Doesn’t matter if you have your own [...]
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Okay, nothing about marketing here, but this was too funny not to share. Enjoy!
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Press:Here, a weekly technology show airing on the Silicon Valley’s NBC affiliate, discussed the future of Twitter with their co-founder. Sarah Lacy, Jon Fortt. and Scott McGrew question Dorsey about the future of Twitter, what it will (and won’t do) to make money, and what makes Twitter unique.
Nothing specific to marketing, but Dorcey’s differentiation [...]
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Maybe he was writing it to intentionally get a rise out of people – to artificially inflate the comments or get the blogosphere and Twittersphere in an uproar. I sure hope so, because this article on Duct Tape Marketing couldn’t be more misleading.
The author does give in a little if you read into the [...]
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