Monthly Archives: March 2009
sell your house on Twitter
Is your Realtor using Twitter to promote your house? This seller took matters into his own hands, but isn’t ‘find a buyer’ the main reason to hire a real estate agent? Agents, you’re forgiven if you don’t offer Twitter promotion … Continue reading
using Twitter for market research
Twitter isn’t just about pushing products, promoting brands, or driving web site traffic. Progressive companies in every industry are using Twitter to enhance their ability to conduct research, engage with prospective customers, support existing clients, engage with users to help … Continue reading
Twitter for pizza
This pizzeria has more than 1,000 followers on Twitter and sends them instant messages about different meal deals and other incentives to come in.
should you hire a ghost to Twitter for you?
Anyone that doesn’t at least understand that Twitter has become a disruptive marketing tool should immediately stop reading this, start with some earlier posts and the articles they recommend. Disruptive technologies, by definition, change the way people do things. In … Continue reading
WSJ: firms seek profit in Twitter’s chatter
A lot of virtual ink is used in this Wall Street Journal article to describe Twitter to the few remaining people who don’t get it and to rehash info on Twitter’s recent funding, valuation and usage growth. However, this bit … Continue reading
Twitter the most powerful marketing tool since tv?
The WSJ posted an article about Guy Kawasaki’s keynote presentation at Search Engine Strategies in NY. During his presentation, he called Twitter “the most powerful marketing tool that I’ve seen since probably television.” He also talks about the value of … Continue reading
3 Twitter interface updates and how they can impact your brand
This article on MediaPost written by Mark Ghuneim of Wiredset talks about the new ‘Suggested Users’, ‘Trends’ and ‘Search Now’ options and the potential impact on branding. Zappos, Mashable (@Mashable), and Jet Blue (@JetBlue), among others, have proven that users … Continue reading
only one rule for social media? get real.
Chief Marketer just posted an article by Charles Hull of Archrival claiming “Social Media’s Only Rule: Don’t be Boring.” Maybe it was linkbait. Sure hope so because anyone that truly believe that could get seriously burned. While it does make … Continue reading
Dell offers Twitter exclusives and sells $1M in product via Twitter
This article from InternetNews.com perked up a lot of ears. “Dell sold $1M worth of product using Twitter?” While many people still question the business model for Twitter, mainstream companies are signing up right and left. Now that Twitter’s funding … Continue reading
more mainstream companies are adopting Twitter
Paidcontent.org posted a short summary of companies that are incorporating Twitter. BusinessWeek, Salesforce.com and Best Buy have incorporated Twitter feeds into their redesigned websites and products. The more ground Twitter gains, the more of a threat it poses to rivals … Continue reading