Twitter Marketing Guide – Real Businesses Using Twitter for Marketing, Sales and Support
From the monthly archives:
Is your Realtor using Twitter to promote your house? This seller took matters into his own hands, but isn’t ‘find a buyer’ the main reason to hire a real estate agent? Agents, you’re forgiven if you don’t offer Twitter promotion as a standard part of your offering today, but that probably won’t be the case [...]
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Twitter isn’t just about pushing products, promoting brands, or driving web site traffic. Progressive companies in every industry are using Twitter to enhance their ability to conduct research, engage with prospective customers, support existing clients, engage with users to help define next generation products and more. Ad Age published this short article about using Twitter [...]
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This pizzeria has more than 1,000 followers on Twitter and sends them instant messages about different meal deals and other incentives to come in.
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Anyone that doesn’t at least understand that Twitter has become a disruptive marketing tool should immediately stop reading this, start with some earlier posts and the articles they recommend.
Disruptive technologies, by definition, change the way people do things. In most cases, our the way we use these technologies evolves as we learn more about [...]
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A lot of virtual ink is used in this Wall Street Journal article to describe Twitter to the few remaining people who don’t get it and to rehash info on Twitter’s recent funding, valuation and usage growth.
However, this bit hasn’t had much play in the media.
German start-up Magpie & Friends has started paying [...]
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The WSJ posted an article about Guy Kawasaki’s keynote presentation at Search Engine Strategies in NY. During his presentation, he called Twitter “the most powerful marketing tool that I’ve seen since probably television.” He also talks about the value of retweets and using Retweetist to monitor them (claims that he uses it as his ’scorecard’ [...]
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This article on MediaPost written by Mark Ghuneim of Wiredset talks about the new ‘Suggested Users’, ‘Trends’ and ‘Search Now’ options and the potential impact on branding.
Zappos, Mashable (@Mashable), and Jet Blue (@JetBlue), among others, have proven that users and brands can pick up 200,000 followers, solely by being designated a “Featured User.” These [...]
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Chief Marketer just posted an article by Charles Hull of Archrival claiming “Social Media’s Only Rule: Don’t be Boring.”
Maybe it was linkbait. Sure hope so because anyone that truly believe that could get seriously burned.
While it does make sense to use social networking as a way to add a personal element and depth to [...]
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This article from InternetNews.com perked up a lot of ears. “Dell sold $1M worth of product using Twitter?” While many people still question the business model for Twitter, mainstream companies are signing up right and left. Now that Twitter’s funding situation is pretty solid, it seems that there is confidence that Twitter is here to [...]
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Paidcontent.org posted a short summary of companies that are incorporating Twitter.
BusinessWeek, Salesforce.com and Best Buy have incorporated Twitter feeds into their redesigned websites and products. The more ground Twitter gains, the more of a threat it poses to rivals like Facebook and MySpace that have spent the past year building out platforms aimed at [...]
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